Consumer Behavior: Building Marketing Strategy, 11th edition

Delbert Hawkins, David Mothersbaugh and Roger Best, "Consumer Behavior: Building Marketing Strategy, 11th issue "
McGra w-Hi ll | 2009 | ISBN: 0073381101, 0077294106 | 832 pages | PDF | 30 MB

This volume is a strategic look at consumer demeanor in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing agent in the book. The four greater parts of the wheel are consumer regard and cognition, consumer behavior, consumer environment, and marketing tactics. Each of these components is the epispastic of one of the four major sections in the book.